The power is slipping away from many large news agencies and businesses who don’t understand, or are scared of, the Internet. So individuals now have an opportunity to carve out a niche for themselves through blogging, and compete on a level footing with the big guys. Blogging, if done well, can give you a chance to supplement your existing income, grow your business and even become a full-time blogger.
4 Reasons To Blog
- To establish a rapport and build relationships with your existing and potential customers.
- To improving your search engine ranking and reach more potential customers, which, if your website is well-designed, will translate into more business.
- To ensure you’re the first company people think of when they need your products or services.
- To showcase your expertise, professionalism and willingness to help.
Four Steps To Get Started Blogging
- Prove your investment
Be prepared to invest 10-40 hours of your time to set up your blog with your branding, and get to know your way round your blogging software. Or consider paying an expert to set up a blog for you for $1000-2000, so you can concentrate on creating content.
- Get writing
Just start brainstorming for ideas and writing useful and positive articles. Once you start writing on one topic sometimes you’ll slip off on a tangent and discover another subject worth sharing.
- Spread the word
Email your existing clients, leads, friends and relatives and tell them about your new blog. Add your website and blog address to all your new print materials and your email signature.
- Ask for feedback
Get people to tell you what they like and don’t like about your blog. When you’ve got a new website or blog, you’re constantly tweaking it and striving to improve it. That’s perfectly normal and nothing to be ashamed of. Expect it to take a while to be perfect and congratulate yourself on having started your blog.