- Page URL
Placing keywords in the URL can gain advantage in search engines and can help achieve high ranks in Search engine Results Page (SERP). But this is not advisable to well-established and high-ranked sites. This is only worth considering in creating new page or site. Make sure to make a sensible one by not abusing the keywords. Here's a good tip in creating a domain name: separate words or phrases by a hyphen (-) or underscores (_) and do not write them as a single word as search engine will understand them as one word.
- Web Page Optimization
Keywords properly placed in your web page will definitely pull you up in SERP. Titles are weighed more than any other else in the HTML code. Place the most important keyword at the beginning of the title followed by the support words. But don't over stuff them. Insert other keywords in your "meta description" and "meta keywords". Make a unique title, descriptions and keywords in every page to avoid conflict with search engines especially when you check on the Google webmaster tool. Your web content should also include keywords in bold, highlighted, emphasized and placed in headers to inform search engines of their importance. Also use keywords in alt image attributes.
- Off-page Optimization (Inbound Links)
Get links from different site! Web page optimization should be supported by LINKS from other sites. Use your keywords as an anchor text. Search engine loves context clues. It helps search engines informed of what your site is all about. The more links you have from reputable and related sites, the faster you will rank in search engines.